Archive for the ‘ advertising ’ Category

Myths About Careers In Advertising

Advertising can be an exciting career option for those who are highly motivated,imaginative and posses excellent communication skill.Advertising is a unique amalgamation of artistic creativity,consumer psychology and research and analytical science.There are several myths out there regarding careers in advertising that we need to dispel. Myth: Advertising is a disgraceful profession. Jobs in advertising are, in fact,quite respectable profession where you’ll meet educated and well-mannered people.Unfortunately,most people have this misconception that advertising is to deceive or fool people as businesspersons try to sell their products through advertisements.

Actually advertising is a very systematic process that follows certain rules while conveying the product message on behalf of the advertiser.It is the responsibility of the advertising agency to take care of their client’s goodwill in the market.Myth: It’s hard to find a job in advertising.There is wide scope in advertising and media careers.But that does not mean that one will earn in six digits with his/her first job in advertising.It entails a lot of hard work and perseverance to reach the top.Still,there are a number of entry-level positions in advertising agencies.Myth: “Everyone in advertising makes a fortune”.Advertising is a lucrative profession where one has ample scope to make good money.But it requires excellent communication and analytical skills as well as innovative thinking ability.Advertising industry provides a nice platform for newcomers and gives opportunity to climb up the hierarchical ladder.Myth: You’ll be appreciated for each of your great ideas.

Advertising follows a well defined process for every ad campaign.As a part of the creative team,not always you will be appreciated for your innovative ideas.Your ideas and works will have to pass through different levels of quality checking during the course of the project.Your ideas might be welcome at the meeting one day and on the other day you may find several changes done in your copy.So,the mantra is not to lose heart and give your best.Myth: Jobs in advertising is similar to jobs in public relations.While advertising and public relation,are apparently similar their objectives are far apart.Advertising is all about salesmanship and a good deal of communicating with the consumers.Good communication skill might help you get a job in public relation or in advertising.But there are various other aspects that you need to know about each of these industries to succeed.Myth: It’ is a glamorous profession.It is really enjoyable when you are a part of the creative team that designs great advertisements and commercials.Your work will be on TV and millions of people will watch that. On the flip side there are long hours of work and even sometimes no weekend parties to relax.But careers in advertising may open up the doors for Hollywood.There are many examples of people who started in advertising and ended up working for motion pictures. Therefore,you have plenty of reasons to choose a career in advertising and bring your creative side in front of the world.

2010
08/21
CATEGORY
advertising
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Radio Advertising Costs Demystified

“How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio advertising prices?” “How many spots should I air on a radio station?” Every day at Radio Lounge, we hear radio advertising questions such as these. Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works.
Effective radio advertising relies on two major components – the message (the radio commercial itself), and the media (that the radio spot airs on).

The Message

Let’s look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, we are assuming that all call centers, fulfillments, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.

The advertising industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.

The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.

So…what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.

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2010
05/08
CATEGORY
advertising
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How Can an Advertising Service Help Your Business?

Advertising is one of the main ways a business can attract new customers and improve brand image. Large companies tend to advertise in the home departments to deal with new ad campaigns have and put it out in public. Smaller companies often do not have the luxury, and it can be difficult to successfully make a good ad campaign. Any company wishing to sell their products or services to advertise, but advertising does not know how the service should be considered advertising.

Ad Service is a company that creates and execute campaigns on behalf of other businesses. This means that the company has a team of professionals working in advertising, that the maximum amount of media coverage of our customers and increase profits. There are many ways for your business ad service to help, and here are a few ways:

Advertise · service market research work on behalf of your company, so that their campaigns are also targeted.

Tell · owner of the company and creating a marketing campaign for the Action Plan, which covers all aspects of marketing including five in the marketing and the frequency of the ads and other ads.

Sometimes · advertising service offers you the type of insurance. For example, if you work in advertising service, which offers advertising on the Internet, they say they will ensure that your website page rank on Google. When the advertising service will be every attempt to ensure that this happens in your business, and it is usually within a specified period of time – often around three months.

· On finding new ways to make your business sell their products or services advertised. If your business is vast in the groove ad using an advertising service could breath of fresh air that he was looking for. It is often difficult for companies to light in the new ad to see, especially if the ad is the company remained unchanged for many years. Sometimes someone outside the company responsible for marketing and advertising can really work to improve corporate image.

Degrees with an ad service also means the company can best advertisement when they want to be. It is not necessary to pay for such services each month, the company is an advertising service only once or twice a year.

· By using such a service business can trust their professional work, and all the ads for their design has been thoroughly researched and well put together, in order to get the best results for the business to gain.

Any company who wants his customers and their profits to increase to meet the needs of its marketing and advertising than without it there is no new position to attract customers.

Ad Service is a company that creates and execute campaigns on behalf of other businesses. This means that the company has a team of professionals working in advertising, that the maximum amount of media coverage of our customers and increase profits. There are many ways for your business ad service to help, and here are a few ways:

Advertise · service market research work on behalf of your company, so that their campaigns are also targeted.

Tell · owner of the company and creating a marketing campaign for the Action Plan, which covers all aspects of marketing including five in the marketing and the frequency of the ads and other ads.

Sometimes · advertising service offers you the type of insurance. For example, if you work in advertising service, which offers advertising on the Internet, they say they will ensure that your website page rank on Google. When the advertising service will be every attempt to ensure that this happens in your business, and it is usually within a specified period of time – often around three months.

· On finding new ways to make your business sell their products or services advertised. If your business is vast in the groove ad using an advertising service could breath of fresh air that he was looking for. It is often difficult for companies to light in the new ad to see, especially if the ad is the company remained unchanged for many years. Sometimes someone outside the company responsible for marketing and advertising can really work to improve corporate image.

Degrees with an ad service also means the company can best advertisement when they want to be. It is not necessary to pay for such services each month, the company is an advertising service only once or twice a year.

· By using such a service business can trust their professional work, and all the ads for their design has been thoroughly researched and well put together, in order to get the best results for the business to gain.

Any company who wants his customers and their profits to increase to meet the needs of its marketing and advertising than without it there is no new position to attract customers.

2010
04/21
CATEGORY
advertising
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Advertising using Power Words

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.

The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.

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2010
04/18
CATEGORY
advertising
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How to Create a Successful Advertising Plan

Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection.

After creating the outline of the picture, pick lines that will actually attract the customer. The message shouldn’t be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered. Usually they fear that they don’t miss out any information. This does nothing but decreases the effectiveness of the ad and customer is left unsatisfied.

For example, the heading of the advertisement shouldn’t be just “We Sell Clothes”, which is too precise. The liking of the people should be studied and the headline should be designed such that the customer feels that his needs are met. It should also take into consideration seasonal changes like If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like “Summer Clothes for Sale” or “Get the heat off – Buy Swimwear”. The body of the advertisement should talk of the necessities to switch to summer clothes like cotton clothing. It should discuss the health point of view too, like cotton cannot be used as swimwear as it will cause contamination, therefore the swimwear is made of synthetic material. Also include lines about swimwear for overweight people.

Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be relationship builder. Because once the customers are established, they will start trusting the company and won’t switch to other companies. According to a research it takes ten percent less resources to retain existing customers than attracting new customer. If the focus is on brand recognition, the advertisement should be traffic building.

The next point is whether the advertiser wants quick results or long lasting results. If quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get advantage before the offer is over. So quick results are expected in this case. But the disadvantage with advertisement with time limit is that the customer are bound to forget about the product or the company within a short period and it doesn’t creates a deep impact on the minds of the customer.

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2010
04/12
CATEGORY
advertising
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