Actually advertising is a very systematic process that follows certain rules while conveying the product message on behalf of the advertiser.It is the responsibility of the advertising agency to take care of their client’s goodwill in the market.Myth: It’s hard to find a job in advertising.There is wide scope in advertising and media careers.But that does not mean that one will earn in six digits with his/her first job in advertising.It entails a lot of hard work and perseverance to reach the top.Still,there are a number of entry-level positions in advertising agencies.Myth: “Everyone in advertising makes a fortune”.Advertising is a lucrative profession where one has ample scope to make good money.But it requires excellent communication and analytical skills as well as innovative thinking ability.Advertising industry provides a nice platform for newcomers and gives opportunity to climb up the hierarchical ladder.Myth: You’ll be appreciated for each of your great ideas.

Advertising follows a well defined process for every ad campaign.As a part of the creative team,not always you will be appreciated for your innovative ideas.Your ideas and works will have to pass through different levels of quality checking during the course of the project.Your ideas might be welcome at the meeting one day and on the other day you may find several changes done in your copy.So,the mantra is not to lose heart and give your best.Myth: Jobs in advertising is similar to jobs in public relations.While advertising and public relation,are apparently similar their objectives are far apart.Advertising is all about salesmanship and a good deal of communicating with the consumers.Good communication skill might help you get a job in public relation or in advertising.But there are various other aspects that you need to know about each of these industries to succeed.Myth: It’ is a glamorous profession.It is really enjoyable when you are a part of the creative team that designs great advertisements and commercials.Your work will be on TV and millions of people will watch that. On the flip side there are long hours of work and even sometimes no weekend parties to relax.But careers in advertising may open up the doors for Hollywood.There are many examples of people who started in advertising and ended up working for motion pictures. Therefore,you have plenty of reasons to choose a career in advertising and bring your creative side in front of the world.

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There are all types of secret shopping businesses out there. There are businesses, corporations and large chains that have their own department or group of people that travel around and try to shop the stores. Sometimes this is part of the internal security team that helps reduce shrinkage or loss prevention specialists. Then there are the companies and stores that will choose to hire a secret shopping company who specializes in secret shopping that specific industry.

Some of the things that in person secret shops might uncover are:

How many customers in the store when entering?

Did anyone greet you when entering the store or how long did it take for someone to greet you after walking in the door?

Was the store neat and clean?

Did anyone offer to help you find an item or offer to help you?

Was the associate dressed appropriately?

Was the bathroom clean?

Was the associate using their time wisely?

Did an associate offer to get you a shopping bag, shopping cart, or basket or to start a dressing room for you?

Did the associate let you know of any specials or promotions going on in the store

Was it easy to navigate through the store?

How long did you have to wait to check out?

Was the cashier friendly?

Were your items rang in correctly?

Did the associate offer to open a store credit account?

Did the cashier thank you for coming in?

These are just a few questions that a secret shopper might have to fill out when doing a report on how the shop went. Of course depending on the company, different key areas would be listed and other items of interest that would be specific to that company. Besides a person going into a store and shopping them, some companies are having their shoppers wired for sound and or video. While a person can go to a place and shop and come up with their opinions, sound and video are hard to ignore. Often sound and video are used in extreme circumstances where sound and video would implicate a person or business of a wrongdoing.

There is a show on television right now that shows all kinds of hidden video of stealing, people acting stupid, intoxicated, fighting, driving recklessly, and more. It just goes to show you what people will watch on television. But is proves a powerful tool for incrimination or reprimanding employees.

What kind of business would use a secret shopping service? Lots of businesses use a secret shopping service whether it is an internal monitoring or hired out by a company that specializes in secret shopping. Corporate businesses would use a secret shopping service to make sure that the individual franchise or store is keeping up with the company’s rules and regulations. While some franchises are individually owned they still have to sign a contract with the home office that they will uphold the standards, appearances, and make sure that all the stores are virtually the same. Smaller businesses might use a secret shopping service for a number of things like monitoring, training, compliance, or incentive based information. Monitoring is just that, a basic service that gives the manager or owner a simple description of the secret shop. On going training is essential to any business so companies can use secret shopping to help with continued training. Compliance goes a little further with specific areas of sales, customer service, safety, and rules being covered. Incentive based secret shopping is when the person or business being shopped and that said person or business doing a great job would get a reward. The reward could be monetary, time off, bonus, lunch, or other items that the owner or manager will choose.

Contacting Customer Service Representative to Make a Purchase

One of the most common interactions between online shoppers and online retailers is the process of making a purchase. Although many online retailers offer shoppers the ability to make their purchases directly through a website, most of these retailers also offer the opportunity for the customers to make the purchase by calling a customer service representative. Online shoppers may prefer this method for a number of different reasons. Some online shoppers may have apprehensions about the security of the website while others may simply have a personal preference for placing the order online as opposed to through a website. Regardless of the reason for contacting customer service to make an online purchase, the buyer will likely find this interaction to be quite simple as long as he has all of the necessary information on hand. This included information such as the product number and his billing information.

Contacting Customer Service with Inquiries

Another reason why online shoppers often contact a customer service representative agent from an online retailer is to ask questions about the products offered by the retailer. Consumers may have questions because the website does not provide enough information about the product. Even online retailers who offer very detailed product descriptions may omit details which are important to a particular consumer. In these cases the online shopper can contact customer service to have these questions answered. These questions may pertain to the product or other factors such as the shipping policies or return policies. Regardless of the subject of the question the customer service representative should either be able to answer the question or should be able to find an answer for the consumer.

Contacting Customer Service with a Complaint

Contacting a customer service agent with a complaint about a product purchased online is definitely one of the most difficult and stressful interactions an online shopper can have with a customer service agent. However, there are occasionally situations in which these interactions are necessary. When these situations arise it is important for the consumer to ensure he has all of the necessary information available when contacting customer service. This will include information such as the order number and the billing information. The order number is important because it will allow the customer service agent to verify items such as the item which was purchased and the date of the purchase. With this information the customer service can provide information about the options available to the consumer such as a refund or an exchange.

Methods of Contacting Customer Service

Online shoppers who wish to speak to a customer service agent from an online retailer typically have a few options available to them. The most popular option is the ability to contact an agent via telephone. Most online retailers provide a phone number for reaching customer service on the receipt as well as on the website. However, the telephone is not the only way in which online shoppers can contact customer service. Email is another popular option consumers can use to reach a customer service agent. Most online retailers offer the option of emailing customer service to make inquiries or complaints. Some retailers even provide online forms which make it easy for consumers to reach a customer service agent. These forms typically enable the consumer to provide his own contact information as well as the reason for contacting customer service. A customer service agent will then investigate the inquiry or complaint and respond to the customer either via telephone or email.

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Reviews on the Online Retailers Website

Many online retailers provide reviews of products they offer for sale directly on their own website. These reviews typically fall into two categories and include consumer product reviews and product reviews offered in terms for compensation. Consumers who are using these reviews to gather information about a product should proceed with caution to ensure they understand what type of reviews are being offered on the website.

Consumer reviews are typically the best resource for consumers who want to learn more about a product. This includes reviews which come from others who have purchased and used the product in question. These reviews are usually completely candid and offer great insight into the form and functionality of the product. Online shoppers who find the majority of consumers are satisfied with a particular product may be reassured they have selected a high quality product. Conversely online shoppers how consistently find negative reviews of a particular product may wish to consider purchasing a different item.

Online retailers also sometimes feature reviews on their website from reviewers who have been compensated to provide a review. When a retailer compensates an individual to make a review it is usually necessary to divulge this information because the review may tend to rate the product more favorably than they would if they were not compensated to do so.

Websites Provided for Consumers to Review Products

There are also websites available which are dedicated to compiling product reviews. This includes websites such as epinions.com. Here consumers can browse through a variety of products to find additional information in the form of product reviews for products they are considering purchasing. The reviews they find may be incredibly detailed and useful or they may be brief and provide very little useful information. Consumers are advised to consider these opinions carefully especially when there are a large number of reviews available which seem to be in agreement regarding the quality of the product. However, when there are only a few reviews available it can be much more difficult for the consumer to formulate his own opinion of the product based on these reviews posted on the website. Consumers are also advised to ignore reviews which vary significantly from the majority of the other review posted. These reviews may be mistakenly referring to the wrong product or may demonstrate an anomaly. For example if the majority of reviews are overwhelmingly positive but one or two reviews are negative it is generally acceptable to ignore the negative reviews as long as the company selling the product is reputable and there are enough positive reviews available to convince the shopper the product is worthwhile.

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